Determine Your Price
Beverage pricing for domestic and international markets
What should your product sell for and whether that price works for you, your trade partners and the consumer.
BevSage AI builds and tests complete route-to-market pricing for wine, spirits, beer, RTDs, mixers and zero-alcohol beverages, across domestic and international markets.
Model wholesale and retail pricing, margins, freight, duties, taxes and other market costs — then compare your resulting consumer price with the market and test different pricing scenarios.
What should you charge?
The right price needs to work across the entire channel — and make sense when the product reaches the consumer.
Tell BevSage about your product, market, channel and value proposition, starting with an FOB price, or an ex-works price or landed unit cost (LUC).
BevSage builds the complete channel price, modelling wholesale price, importer margin, distributor margin, retailer margin, recommended retail price, freight, duties, alcohol excise and taxes, and other market costs.
You see the price and margin at every relevant stage, your competitive position and whether a different wholesale price may be a better fit.
Domestic and international pricing
For domestic markets, BevSage models wholesale, distribution, retail and on-premise pricing, including bottle and by-the-glass pricing for wine and bottle and shot pricing for spirits.
Internationally, BevSage models the complete route from ex-works through importers, distributors and retailers to the consumer, including relevant margins, freight, duties and taxes.
See where your product lands, what it competes against and whether the pricing works for the market, trade and your value proposition.
Test your price before you go to market
A pricing recommendation isn’t the end of the analysis.
Ask BevSage AI to change the price, market, channel, margins or assumptions and see how the result changes.
Use it to test pricing for wine, spirits, beer, RTDs, mixers and zero-alcohol beverages across domestic and international markets before presenting your product to a retailer, distributor, importer or other customer.
Build the channel price. Compare the market. Test the fit. Determine your price.