Determine Your Price
Price your beverage for domestic and international markets
What should your product sell for — and will that price work for you, your trade partners, your customers and the consumer?
BevSage AI builds and tests beverage pricing across the complete route to market, from ex-works to the final consumer price, for wine, spirits, beer, RTDs, mixers and zero-alcohol beverages in domestic and international markets.
Access pricing support through a Premium Subscription, with coaching from our team, or engage us for a Pricing consultation.
What should you charge?
The right price needs to work across the entire channel — and make sense when the product reaches the consumer.
Tell BevSage about your product, market, channel and value proposition, starting with an FOB price, or an ex-works price or landed untaxed cost (LUC).
BevSage builds the complete channel price, applying relevant margins, freight, taxes, duties, excise and other market costs. It then compares the resulting consumer price with other products in the market and considers the fit with your value proposition and trade-partner requirements.
You see the price and margin at every relevant stage, your competitive position and whether a different wholesale price may be a better fit.
Domestic and international pricing
For domestic markets, BevSage models wholesale, distribution, retail and on-premise pricing, including bottle and by-the-glass pricing for wine and bottle and shot pricing for spirits.
Internationally, BevSage models the complete route from ex-works through importers, distributors and retailers to the consumer, including relevant margins, freight, duties and taxes.
See where your product lands, what it competes against and whether the pricing works for the market, trade and your value proposition.
Test your price before you go to market
A pricing recommendation isn’t the end of the analysis.
Ask BevSage AI to change the price, market, channel, margins or assumptions and see how the result changes.
Use it to test pricing for wine, spirits, beer, RTDs, mixers and zero-alcohol beverages across domestic and international markets before presenting your product to a retailer, distributor, importer or other customer.
Build the channel price. Compare the market. Test the fit. Determine your price.