Start by thinking about what you want to achieve, not which AI model to use.

BevSage contains a suite of specialist commercial model sets (specialists), each designed around a different area of beverage business growth. Every model contains purpose-built tools, structured workflows, proprietary frameworks and curated knowledge to help solve specific commercial problems.

The current models include:

🍻 BevGPT — Your everyday commercial companion for questions, ideas, planning, brainstorming and business advice. BevGPT is the best starting point for general questions, everyday commercial advice and conversational problem-solving. You type your question directly into the prompt box and continue the discussion through follow-up questions.

📈 Beverage-Marketing — Specialist to help develop customer personas, strengthen your marketing, improve brand voice and build stronger customer communications.

🔬Business Analysis — A specialist to help you undertake deep business analysis, journey mapping and brand frameworks

🌏 Market-Research — Specialist tools for detailed market-entry research, understand channel pricing, evaluate competitors and identify commercial opportunities.

📖 Story — Specialist tools to build and refine your brand story, review website storytelling and generate new storytelling ideas.

⭐ USP — Specialist to help develop your Unique Selling Proposition, evaluate your business, clarify your positioning and identify what makes your brand distinctive.

🤝 Wholesale — Specialist for building route-to-market strategies, develop wholesale programs and identify activation opportunities for distributors, retailers and trade partners.

Each specialist includes Suggested Prompts that launch purpose-built tools. These tools guide you through the information required before applying the appropriate BevSage methodologies and knowledge to produce detailed commercial recommendations.

If you’re unsure where to begin, simply choose the model that is closest to the outcome you’re trying to achieve. There is no wrong choice—you can always continue your work in another model as your project develops.

Every BevSage subscription includes full access to ChatGPT.

You can use ChatGPT for general questions, writing, brainstorming, research, coding, travel planning or any of the countless tasks that people use ChatGPT for every day.

For commercial conversations, BevGPT provides an enhanced ChatGPT experience. When you need the deepest level of analysis or a structured commercial outcome, BevSage’s Specialist Tools automatically combine AI with extensive proprietary methodologies, curated knowledge libraries and structured workflows to deliver even more comprehensive results.

This means you continue to benefit from ChatGPT’s natural conversational ability while also receiving practical, beverage-specific commercial guidance that isn’t available through a general-purpose AI assistant alone.

BevGPT can help with a wide range of commercial topics, including marketing, pricing, business planning, wholesale growth, tourism, export planning, customer personas, market research and commercial decision-making.

BevGPT is ideal when you want to:

·       Ask questions as they arise.

·       Brainstorm ideas.

·       Explore different approaches.

·       Develop marketing strategies.

·       Refine business decisions.

·       Build on previous conversations.

·       Learn about new markets or opportunities.

Think of BevGPT as your everyday commercial companion.

The Specialist Tools go much further.

Each Specialist Tool has been purpose-built for a specific commercial objective and is supported by dedicated knowledge libraries, proprietary methodologies, structured workflows, scoring systems and curated research that are not available during a normal BevGPT conversation.

For example, a Specialist Tool may automatically apply proprietary market research methodologies, structured evaluation frameworks, international market databases, customer journey models or commercial scoring rubrics that would be impractical to include in a general chat.

As a result, Specialist Tools typically produce deeper, more structured and more comprehensive outputs for complex commercial tasks.

Use a Specialist Tool when you have a clearly defined objective and want a structured outcome.

Examples include:

·       Developing your brand story.

·       Refining your Unique Value Proposition (UVP).

·       Building customer or trade personas.

·       Conducting detailed market research.

·       Comparing pricing across channels.

·       Identifying distributors or trade partners.

·       Developing export market-entry plans.

·       Reviewing websites or marketing material.

·       Evaluating sales pitches or presentations.

Each tool has been designed specifically for that commercial task and applies the appropriate frameworks, research and evaluation methods automatically.

A useful way to think about it is:

·       ChatGPT provides the conversational AI in BevGPT.

·       BevGPT enhances ChatGPT with BevSage’s specialist beverage knowledge and commercial frameworks.

·       Specialist Models and Tools combine AI with extensive proprietary methodologies, curated knowledge libraries and structured workflows to deliver the highest level of commercial analysis.

This gives you the flexibility to use BevGPT for everyday commercial questions while accessing Specialist Tools whenever you need a more detailed or structured outcome.

Great copy starts long before you begin writing.

Rather than simply generating words from a prompt, BevSage helps you think through the commercial foundations that make marketing communications more effective.

Depending on your objectives, BevSage can help you:

• Identify your target customers and buyer personas.

• Clarify your Unique Selling Proposition (USP).

• Refine your brand story and positioning.

• Develop your brand voice and tone.

• Understand customer motivations and purchase drivers.

• Build messaging frameworks for different audiences and channels.

• Plan marketing campaigns and communication strategies.

• Review existing copy and identify opportunities for improvement.

Once these foundations are in place, the Custom Folders capability helps transform your strategy into clear, engaging content across a wide range of formats, including websites, product descriptions, social media, email campaigns, brochures, advertising, sales materials and media releases.

You can also upload existing content for review. BevSage can assess how well it aligns with your brand, identify opportunities to improve clarity and impact, and suggest revisions while maintaining a consistent voice.

By combining strategic planning with specialist writing tools, BevSage helps you create copy that not only reads well but also supports your commercial objectives and connects more effectively with your target customers.

Suggested Prompts are the specialist tools available within the Beverage-Marketing, Business Analysis, Market-Research, Story, USP and Wholesale models.

When you select a Suggested Prompt, BevSage opens a structured input form rather than immediately sending a question.

The form asks for the information needed to complete the task properly. Depending on the tool, this may include:

• short text fields

• larger expandable text boxes

• dropdown selections

• multiple-choice fields

• required and optional information.

Required fields are marked *required.

Once you have completed the form, select Save to submit the information and run the tool.

The forms help ensure that BevSage receives the right information before beginning a detailed analysis.

Complex tasks such as market pricing, market-entry research, brand evaluation or wholesale planning usually require several specific inputs. The form prevents important information from being missed and allows the underlying prompt, methodology and knowledge base to work as intended.

This generally produces a more structured and commercially useful result than asking the same question as a brief free-form prompt.

No.

BevGPT is primarily conversational. You enter a question directly into the prompt box and build on the response through follow-up questions.

The form-fillers are used in the other BevSage models, where Suggested Prompts provide access to specialist tools and workflows.

Yes.

You can type a normal free-form question into the prompt box in any model.

However, where a relevant Suggested Prompt is available, it is usually better to use it. The form has been designed to collect the information needed by that specific tool and to apply the relevant BevSage knowledge, framework and workflow.

Yes.

All BevSage prompt windows allow you to upload your own information to provide additional context for analysis. However the input templates on the suggested prompts do not allow upload. This might include product information, media kits, marketing materials, market research, technical specifications, strategic plans, websites, presentations or other business documents.

You can also create your own knowledge libraries by uploading collections of documents that are relevant to your business. These libraries can become part of the tool’s working knowledge, enabling more consistent, business-specific recommendations over time.

Where supported, BevSage combines your documents and knowledge with its own proprietary commercial frameworks, curated research and specialist beverage knowledge to deliver advice that is tailored to your business and commercial objectives.

Whether you’re analysing a single document or building a dedicated business knowledge base, BevSage is designed to help you make better-informed commercial decisions using both your expertise and ours.

Not directly.

Attachments cannot currently be added inside a Suggested Prompt input form.

To use a document with a specialist model, enter a normal free-form prompt in that model and add the document through the + attachment menu.

You can upload a file, attach a webpage, add a note, attach workspace knowledge or reference an earlier chat.

Yes.

BevSage remembers the context within each chat, allowing you to progressively build deeper analysis without having to repeat yourself.

This makes it ideal for developing strategies, refining marketing plans, reviewing export opportunities or exploring alternative approaches over multiple interactions.

Start a new chat whenever you move to a different project or topic.

Keeping unrelated conversations separate helps BevSage maintain the right context and makes previous work much easier to find later.

The most common cause is that there is already text sitting in the prompt box waiting to be sent.

Either send the existing text or clear it before starting a new conversation. This is one of the most common issues experienced by new users.

Yes.

BevSage can prepare structured reports covering topics such as market research, export planning, marketing strategies, customer personas, pricing analysis, business planning and competitor reviews.

Reports can usually be refined over multiple conversations as your thinking develops.

Item BevSage combines several layers of commercial knowledge, workflows, databases and content that work together to produce practical, evidence-based recommendations.

Depending on the tool being used, this may include:

·       Over a thousand market and beverage knowledge databases

·       Proprietary commercial methodologies

·       Specialist marketing models and frameworks

·       Commercial research methodologies

·       Trade partner evaluation frameworks

·       Customer journey frameworks

·       Tourism and visitation frameworks

·       Consumption occasion databases.

·       Consumer, trade and tourism persona libraries

·       International market knowledge

·       Pricing and channel models

·       Storytelling and brand development frameworks

·       Proprietary scoring systems

·       Your own uploaded business knowledge and documents

This layered approach enables BevSage to deliver advice that is more consistent, commercially relevant and transparent than relying on a general-purpose AI model alone.

This structured knowledge helps produce recommendations that are more commercially relevant and consistent than relying on a general-purpose AI assistant alone.

Most BevSage tools access current information to support research and commercial analysis.

Some specialist tools also combine live information with curated knowledge bases and proprietary commercial frameworks to provide more comprehensive recommendations.

Your conversations, uploaded files and workspace knowledge remain associated with your account and are only sent to AI models when required to process your request.

BevSage does not use your conversations or uploaded documents to train AI models. Customer information is retained only to operate the platform and deliver the services you choose to use.

Yes.

BevSage is continually expanding with new commercial frameworks, market research, specialist tools and knowledge libraries.

As the platform evolves, subscribers gain access to new capabilities designed to help beverage businesses make better commercial decisions, respond to changing markets and identify new growth opportunities.

Yes.

Within a conversation, BevGPT uses the information you provide to deliver more relevant, personalised and commercially useful responses.

Many BevSage Specialist Tools also allow you to build business-specific knowledge libraries by uploading documents and information about your products, brands, markets and business. Depending on the tool, this knowledge can be reused across future analyses, reducing the need to repeatedly provide the same context.

These knowledge libraries might include product portfolios, brand guidelines, technical specifications, marketing assets, market research, strategic plans, websites, presentations or other business documents.

Where supported, BevSage combines your business knowledge with its own proprietary commercial frameworks, curated research and specialist beverage knowledge to deliver recommendations that are tailored specifically to your business.

As your knowledge library grows, BevSage becomes increasingly familiar with your business, enabling more consistent, efficient and context-aware commercial support while still drawing on its extensive specialist beverage expertise.

No.

BevSage uses the AI model—or combination of models—that is best suited to the task.

Some enquiries benefit from fast conversational models, while others require models that are better suited to creativity, structured reasoning or complex commercial research.

This happens behind the scenes, allowing you to focus on your commercial question rather than selecting the underlying technology.