The implementation rate of AI by business is massively below the rate of adoption by staff to do work.

It is hard to get Large Language Models like ChatGPT, Gemini, and Claude to tell genuinely individual stories.

When demand is growing, accidental competence can carry the day. Trade partners are willing to take risks, inventory is moving, customers are trading up, and price pressure is low. Mediocre marketing can be good enough. Just turning up can be enough if you are lucky.

Smaller businesses operate under different physics than large businesses. The moment the owners or team stop rowing, the business seems to stop,  sales slow and projects stall.