About the models and tools

A client asked us to prepare detailed market-entry research reports to help their members entering Southeast Asia. As we reviewed what was affordable, we realised we had a better solution.

Rather than producing another report, we could combine our commercial experience, structured market knowledge and modern AI to create affordable research, practical action plans and an intelligent marketing companion that could answer each business’s unique questions.

We didn’t end up building the report. We built BevSage instead.

We created a Subscription model for those that want a specialist business growth companion beside them every day.

We created Deep Dives for people that want focused, affordable consulting to solve specific commercial, marketing or growth challenges using BevSage alongside our experience.

We created Coaching for businesses that want us to work alongside them over time, combining experienced consulting advice with everything we’ve built into BevSage.

Capability library

Commercial objective Specialist tool What’s included
Ask questions across every area with enhanced ChatGPT BevGPT A familiar ChatGPT-style interface providing access to ChatGPT for all enquiries, plus an automated BevGPT tool that provides additional support for questions about beverage marketing and sales. BevGPT draws on our specialist knowledge system to provide more thoughtful and considered responses to your prompts.
Improve content planning and writing BevSage Folders A tool set to support your content development and writing. Create content that matches your corporate voice and develop plans and content for campaigns.
Define your competitive advantage UVP
  • A pitch evaluation and improvement tool.
  • Three proprietary UVP benchmarking and development models.
  • A tool for identifying your consumption occasions.
  • A tool for developing a better understanding of your brand’s mental availability through category entry points.
  • A tool for developing distinctive brand assets for campaigns and other activities intended to create lasting memories.
Develop your brand story Story
  • Two story builders.
  • Three story scoring and review systems.
  • A story search engine.
Plan your marketing Beverage Marketing
  • A range of persona builders: standard, creative, wholesale, tourism and trade.
  • Reviewing Australian cultural narratives for use in selling and marketing.
Grow sales and market share Wholesale
  • Route-to-market planning and market activation planning.
  • Contact us about LeadFire, which provides targeted trade contacts for outreach in domestic and international markets.
Evaluate markets and opportunities Market Research
  • Market research tailored to your value proposition, price, channel preferences and target outlets.
  • Evaluation of your fit—or lack of fit—for a market, including your specific opportunities, trade customer targets, consumer targets, relevant consumption occasions and market activation suggestions.
  • Trade partner prospecting in any international market, your domestic market or even the town down the road.
  • Market understanding and market structures covering 68 countries, every US state, every Canadian province and all major Chinese channels.
  • A market structure model and pricing model for each country, state and province.
  • Market understanding for wine, spirits, beer, RTDs, premixed cocktails and hard drinks, cocktail mixers, non-alcoholic beverages, premixed tea and coffee, and bottled water.
  • For the 13 most important Asian markets, specialist market understanding for gin, whisky, tequila, mezcal, rum, vodka, aquavit, brandy, pisco, grappa, soju, shochu, cachaça, baijiu, and bitters and liqueurs.
Improve business performance Business Capability
  • The Business Typing tool helps you determine where you should focus your effort and is particularly useful for maintaining focus as business and market conditions change.
  • The Brand Voice tool is designed to help businesses that cannot afford high-end design support create a draft brand architecture.
  • A Journey Map building tool for tourism, visitation and tasting experience development.

Social media and writing support

A lot of our customers are trialling AI tools to help them write social media. BevSage has a tool set that you can use to support your social media and other copywriting. See our Social Media Manual on the About page for an instruction set on how to use BevSage to do this. Like all tools that write for you or help you plan your writing you have to take the time to set them up with training data and boundaries - we show you how to do this.

Philosophically, we approach social media writing with AI as a planning tool, so our example is set around social media planning. If you want BevSage to support your writing, we have provided instructions that you can use. We will continue to publish more examples adn case studies over time.

Choose your level of access

Choose from limited demonstration access, the core Business capability, or full access to the complete BevSage capability library.

Go to our subscriptions page to subscribe to BevSage

Models & Tools Free Demo Business Premium
BevGPT No Included Included
ChatGPT No Included Included
UVP/USP Limited Included Included
Story Limited Included Included
Marketing Limited Included Included
Market research Limited Power-ups Included
Wholesale Limited Power-ups Included
***Tourism/DTC ***Limited ***Power-ups ***Included

***Coming soon

Tools are access to ChatGPT for non-beverage marketing enquiries and BevGPT (automatically) for beverage marketing enquiries. BevGPT accesses all of our models and databases to respond to enquiries.

Models are our specific prompts with combinations of databases, market research, rubrics, persona sets, and market models that undertake very specific beverage marketing related research, building business cases, and market entry or development planning and modelling.

Power-ups are available on a monthly basis to allow Business Tier users to test and/or use of the most powerful models available only on the Premium Tier on an activation-by-activation basis. There is no limit on the number of times a Business Tier user can ‘Power-up’.

We partner with a number of industry bodies and Associations to provide cheaper access to members as well as free member training events.

For large teams, talk to us about enterprise pricing.

EMDG (Export Market Development Grant) eligible for exporters.

Deep Dives & Coaching

Our Deep Dives and Coaching are growth projects and activities we undertake for clients that would rather we worked with them on the use of our BevSage and AI supported tools or leveraged tham for more complex projects. Deep Dives include:

  • Marketing support

  • Pricing consults

  • Market analysis and Market Research

  • Storytelling consults

  • Persona development

  • Visitor profiling

  • Market entry plans

  • Trade lead generation

  • Benchmarking

  • Activation design and development and

  • Workshops on wholesale growth, tourism, DTC, exporting, business strategy, and being entrepreneurial, all enabled by the BevSage platform.

EMDG (Export Market Development Grant) eligible for exporters.