About the models and tools
With a subscription you get access to a specialist knowledge system with BevGPT and our proprietary beverage models for beverage marketing, USP/UVP, storytelling, and market and channel research:
Beverage sales and marketing enquiries run on BevGPT with access to our marketing models and databases. Non-beverage enquiries run on ChatGPT.
Powered by proprietary models, thousands of country x beverage databases and market structure models with thousands of market analyses, extensive story models, personas, and consumption occasions for on-trade, off-trade, DtC, and beverage tourism, which you can use to ensure your prompts and enquiries are optimised to support your business growth.
Market structure and pricing models for 68 countries plus 51 USA jurisdictions, 10 Canadian provinces, every Chinese channel model.
Market research for 71 countries for each of wine, beer, spirits, RTDs/pre-mix cocktails/hard drinks, zero-alcohol, mixers. 15 spirits categories in Australia’s 13 most important spirits markets and high profile spirits opportunities globally.
Across, trade, wholesale categories, tourism, DTC, we have built tools, rubrics, databases, and knowledge systems for story telling, pitching, channel management, persona development, trade and consumer targeting, consumption occasions, distinctive brand assets, category entry points, global market research, and more…
Plans
No
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No
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Limited access
Power-ups available
Included
***Tourism and DTC
***Limited access
***Power-ups available
***Included
Models & tools
Limited
included
Included
Limited
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Included
Limited
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Included
***Coming soon
Tools are access to ChatGPT for non-beverage marketing enquiries and BevGPT (automatically) for beverage marketing enquiries. BevGPT accesses all of our models and databases to respond to enquiries.
Models are our specific prompts with combinations of databases, market research, rubrics, persona sets, and market models that undertake very specific beverage marketing related research, building business cases, and market entry or development planning and modelling.
Power-ups are available on a monthly basis to allow Business Tier users to test and/or use of the most powerful models available only on the Premium Tier on an activation-by-activation basis. There is no limit on the number of time a Business Tier user can ‘Power-up’.
We partner with a number of industry bodies and Associations to provide cheaper access to members as well as free member training events.
For large teams, talk to us about enterprise pricing.
BevGPT and ChatGPT
We provide access to ChatGPT - BevSage has all of the capability and power of ChatGPT to support all of your general LLM/AI requirements beyond the benefits of BevSage. run any query you want from within the same system you are logged into for all your market research support. Simply enter your enquiry and go! Interact with the AI exactly as you would on ChatGPT, Claude, or Gemini.
BevGPT is contained within the ChatGPT tool. Enter an enquiry about beverage marketing and sales and you are automatically redirected to our RAG system where we automatically attach the correct additional data to support your prompting. Additional data is chosen from market research, market structure, personas (trade, on/off- trade, DTC, and tourism consumers, storytelling models, and consumption occasions. Our market research includes specific modules for wine, beer, spirits (including detailed breakdown by specific category for 11 priority markets), RTDs and hard drinks, low/no, mixers, and tourism.
This implementation is a powerful combination of your existing AI use cases with powering up with RAG augmentation of your beverage marketing and sales enquiries.
RAG is short for Retrieval-Augmented Generation. It is a way of working with large language models, such as ChatGPT, where relevant information is retrieved from documents, databases, knowledge bases or other sources and added to the prompt before the model generates an answer. This gives the model better context and helps it produce responses that are more specific, grounded and useful and less likely to be hallucinated. In practice, RAG allows existing research and internal knowledge to form the basis for deeper, more meaningful enquiry.
As an example, in our story-telling models we attach a database containing over 150 different story themes and a consumption occasion model as well as instructions for evaluating story-telling. When an evaluation of story-telling is prepared, this access to existing storylines means that LLM spends its time identifying and enhancing the existing storylines, rather than making its own up. The benefit is a much richer, individual response, compared to the rather mundane story ideas and hallucinated options that the LLM would create for itself without the additional data support.
This model contains our custom tools for creating and evaluating your UVP/USP. In addition to custom workflows, these models have access to web scraping, and databases containing over 150 storylines, a category entry point framework, a regional brand value framework, and a pitch evaluation rubric. The tools in this model are:
Pitch evaluation. This is a tool in which you enter your pitch and BevSage scores the pitch, restructures it into the form “I help X achieve Y by doing Z”, provides a “We are special because” statement and improvement suggestions. You can then interact with the model to improve your pitch.
UVP review (website). Compare your view of your UVP to what your website says - how do they compare. If they are different, which is wrong? Interact with the tool to refine your UVP/USP.
UVP review (Global). Compare your view of your UVP to what your website says - how do they compare. If they are different, which is wrong? Why does the world think that is your UVP? Do further exploration in the tool to find out. This one takes a bit of time - we are searching widely to find your global perceived UVP.
Business type. Understand your business type and resultant improvement opportunities.
Unique value/selling proposition (UVP/USP) Model
Storytelling Model
This model contains our custom tools for creating great storytelling. In addition to customised workflows, these tool have access to search, website scraping, our 150+ storylines database, our category entry points database, and our storytelling evaluation rubric. The tools are designed to use your input, web search, and our databases to create completely unique stories. With over a billion possible combinations of story options in the models plus your unique input, we can make your story unique.
Creative and simple story builders. We have created two tools that use simple input to generate some story ideas for your business, brand, or product. The concept is simple - tell us some key words, a little business proposition adn we will generate three story ideas for your brand based on the stories in our story database adn your input. It’s fun adn it works!
Story Website review. We scrape your website, identify three options for core story structure, write your story against the Pixar Story Spine, then suggest storytelling improvements. Use the follow-up prompting to refine your storytelling (try asking the tools what to do to score 100%), get suggestions for modifications to your website, or build a social media campaign to tell your story.
Story website score. We scrape your website, identify three options for core story structure, write your story against the Pixar Story Spine, score the story, then suggest storytelling improvements. Use the follow-up prompting to refine your storytelling (try asking the tools what to do to score 100%), get suggestions for modifications to your website, or build a social media campaign to tell your story.
Written story score. Same as the website story score, except you write your story rather than sending our tool to scrape yours.
Story search. tell us about your story and we send our system to find similar businesses telling similar stories from around the world.
Marketing Model
This model contains our custom tools for marketing. These are a somewhat esoteric set of models that lean on our web search capability, 150+ storyline models, consumption occasion builder, 150+ consumer persona database, 200+ trade persona database, and our Australian perceptions model.
Persona builder (fun and serious versions). Having personas are key to being able to establish targeted marketing but often they are hard to develop. Our persona builders use your input on your customers Frame (your potential customers mental lens on your offer), Context (their situation or purpose), their Brand Universe (the role brands play in their world), and their Anchors (their reference points). This guides you through a process of thinking about your target personas and then provides from over 70 billion potential customised options.
Brand Voice (beta). A tool designed to help you establish a uniform approach to your marketing palette based on your business objectives. This tool is designed to help you brief creatives, even if you dont have the resources to pay a marketing firm to develop a brand voice. This one is in beta as we are testing it - please give us feedback.
Australian cultural narratives. A tool build for companies looking to trade on Australia’s unique, arts, sporting, food, and cultural heritage, this helps identify markets that are particularly interested in Australian cultural narratives and how to fit that narrative.
Consumption occasion to trade. A simplified version of the market research model on the Premium tier where you can explore the value chain for your product.
Wholesale and consumer activation recommendations. Access to a simplified activation component of the market research model available on the Premium tier.
Market Research Model
Our most powerful model, Market Research has thousands of data reference points to create incredible market data for the Australian domestic market (by state), 80 countries plus each US State, each Canadian Province, and each Chinese entry model sub-market. It also has a market structure model for each of those markets and a separate pricing model for each market. In addition, it has market data for wine, spirits, beer, RTDs and hard drinks, low/no alcohol, and mixers. For 13 priority markets (USA, Canada, UK and 10 East Asian markets) it has access to data on spirits broken into 14 sub categories). For East Asia, you can also explore market prefers by spirits sub-category. It also has access to our trade personas, consumer personas, category entry points model, consumption occasions model, and activations options database.
Market Price. For any of those markets and submarkets, for your specific product, for your specific value proposition, in your target channel, at your target price tier - build a complete pricing model including margins through the supply chain, and final RRP as relevant by the bottle, glass, or as part of a cocktail served in your preferred venue. It adds five comparison products so you can evaluate the effectiveness of the analysis.
Market Research. Undertake market research in any of the markets and sub-markets. You will receive a market research report for your specific product at your specific price point. It contains a short analysis of your fit for the market and the specific channels to which you will appeal. It also summarises:
Your five top target trade personas.
Your five top consumer personas.
Your three top consumption occasions.
Five potential activation options to consider.
All completely unique to you, your pricing, your value proposition, and preferred market positioning.
Regional opportunity review for SE Asia. A tool to take your product and value proposition and examine your opportunities in the Southeast Asian market. Wine, Beer, 14 spirits categories, no/low, and mixers.
Trade partners. This is our most sophisticated model. Find trade partners in your specific target market. This model uses your value proposition and market positioning to undertake research into potential importers, distributors, retailers, restaurants, clubs, and bars. Get a summary of why they are a fit for you and why your are a fit for them, plus contact details so you can approach them for an email, trade-show visit, or meeting when you are next in market. A brilliant way to use all of our databases plus global search to find exactly the contacts that you need to succeed.
