Academies
Academies are training pathways with a single training objective. They have a mix of off-line work with AI tools, online individual coaching and online/live group coaching. Academies have been established for all sales channels for beverage businesses.
Our standard Academies are shown below. We can also custom design. All academies are designed for 8 participants inclusive of 2-months access to the Premium BevSage Subscription but can be priced for smaller or larger groups.
A standard 6 to 8 week Academy Structure is shown below.
Academy coaches can be found here.
Build growth capability
Structured programs built around a specific commercial growth objective. Choose from Domestic Wholesale, Export, Tourism, Direct-to-Consumer or Story.
Capability sequence + practical application session.
Build specialist skills
Focused programs designed to strengthen a specific commercial or marketing capability. Choose from AI in Marketing, Pitching, Brand Building, Trade Sales or SME Market Research.
Focused capability development + direct business application.
The Academies
| Academy | Commercial objective | Tool sequence | Application session |
|---|---|---|---|
| Domestic Wholesale Growth Academy | Win more retail, wholesale and on-premise customers while improving channel profitability. | Business Type → Story + Pitching → Pricing → Personas + Occasions | LeadFire & Activations |
| Export Growth Academy | Develop an export strategy, identify priority markets and commence international sales. | Business Type → Story + Pitching → Pricing → Market Research | LeadFire & Activations |
| Tourism Growth Academy | Increase visitation, conversion, visitor spend and repeat visitation. | Business Type → Story → Concept Builder + Personas → Journey Builder | Tourism Channels |
| Direct-to-Consumer Growth Academy | Increase direct sales, customer loyalty and customer lifetime value. | Business Type → Story → Personas → Journey Builder | DTC Channels |
| Story Growth Academy | Develop authentic brand stories that connect with customers and differentiate the business. | SWOT → Story Building & Adaptation → Story Containers → Category Entry Points | BevGPT Copywriting |
| AI in Marketing Skills Academy | Use AI to improve marketing quality, consistency and productivity. | AI Fundamentals → Prompting → Workflows + Agents → Marketing Applications | — |
| Pitching Skills Academy | Build compelling stories and pitches that win customers, distributors and investors. | SWOT → Story + Personas → Pitching → Re-Pitch + Global UVP Analysis | — |
| Brand Building Skills Academy | Build a distinctive, memorable brand that supports long-term growth. | Personas + Consumption Occasions → Story → UVP/USP → Category Entry Points → Distinctive Brand Assets | — |
| Trade Sales Skills Academy | Improve trade sales capability to win more customers, distributors and retail ranging. | Trade Personas + Consumption Occasions → Pitching + UVP → LeadFire → Activations | — |
| SME Market Research Skills Academy | Build practical market research capability for better commercial decision-making. | Business Type → Market Research → Pricing → LeadFire | — |
Academy structure
| Stage | Duration | Participant activity | Tool | Outcome |
|---|---|---|---|---|
| 1. 🧑 Pre-work | 30 min | Complete the academy diagnostic before the first coaching session. | Business Typing | Business capability profile and priority growth areas. |
| 2. 👤 1-on-1 Coaching | 60 min | Review the diagnostic, agree commercial objectives and tailor the academy to the business. | Business Typing | Personalised growth plan. |
| 3. 🧑 Module 1 | 30 min | Complete and apply the first academy tool. | Tool 2 | Practical business output. |
| 4. 🧑 Module 2 | 30 min | Complete and apply the second academy tool. | Tool 3 | Refined strategy and recommendations. |
| 5. 👥 Group Workshop | 90 min | Share outputs, discuss implementation challenges, review examples and learn from other participants. | Tools 2 & 3 | Peer learning and improved implementation. |
| 6. 🧑 Module 3 | 60 min | Complete and apply the final academy tool. | Tool 4 | Implementation-ready output. |
| 7. 👤 1-on-1 Coaching | 60 min | Review all outputs, answer final questions and finalise the implementation plan. | Tool 4 | 90-day implementation plan. |
|
8. 👤 Application 1-on-1 (Growth academies) |
90 min | Develop a market engagement plan, review target customers or distributors and prepare for market entry. | Academy-specific | Distribution, activation or market engagement plan. |